Asics × Takehiro Tomiyasu — MY WAY, AW26

Still photography for Asics Japan's global AW26 campaign, built around Takehiro Tomiyasu — Japanese international and Ajax Amsterdam footballer — and the launch of the Jetray Elite boot. The campaign, titled MY WAY, centres on Tomiyasu's return to form and the expectation that comes with it. Shot in the Netherlands in April 2026, alongside a full video production crew, commissioned by m&m mediaServices.

Client: Asics ; Production: m&m mediaServices ; Athlete: Takehiro Tomiyasu ; Location: Netherlands ; Date: April 2026 ; Deliverables: Key visual portraits · Boot & product stills · Athlete action photography ; Campaign: AW26 — My way. Move your body, move your mind ; Product: Asics Jetray Elite

Film of the commercial: on YouTube ; Commercial: here